Customer relationship management

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      CRM systems that are general-purpose are meant to be used by any firm with common operations. This is their main advantage and disadvantage at the same time — not every custom crm follows any standard business plan.

      Solutions include a common set of capabilities, low maintenance costs, and quick start-up.
      That’s where the benefits end. Although the monthly charge appears to be low, the entire cost of customizing the solution and adding more members is typically rather high. Furthermore, you will not be able to fully customize a solution to meet your exact requirements: you will have to make do with what you have.

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